How each rating is worked out

What counts most here is whether a claim can be checked. An operator's entry on the public UKGC register, and the obligations that licence carries, weigh more heavily than anything the operator says about itself. Terms that are stated plainly and linked wherever they apply weigh next, since a condition a reader cannot find is not a condition they can rely on. Marketing claims that cannot be traced to a source carry the least weight, and where a claim cannot be verified at all, it is left out rather than scored. This order reflects what a reader can confirm independently, not how the operator prefers to be presented.